i am supposed to be writing an essay right now.
i am "critiquing" (i hate that word, hence the quotes) an ad. i am attempting to write 6-8 pages on why the Dove ad campaign--you know, the "real beauty" ads--are not really that radical to the advertising world. they're still selling a product. a commodity.
just because they put women on their ads that don't conform to the popular ideology of "beauty" (ie: inherently thin and white) doesn't make Dove an overnight feminist entity.
especially when the newest ads are for firming lotion. so, what? it's okay to be not thin and not white, if you firm up? please.
anyway, this is great
there were these giant billboards on the gardiner expressway when the campaign first came out that had people voting, complete with live counter, on whether the woman pictured was fat or fab.
this is a mini-post, not conforming to my usual, because there is more to come on this subject as i begin my essay rant. this should be fun.
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